The innovative fintech competed against seventy-eight international companies, including serial entrepreneur, Kevin O’Leary, who was also among the presenters. Li demonstrated the Zogo app to over 1,500 financial and banking executives, venture capitalists, industry analysts, regulators and entrepreneurs from around the world. Previous showcase winners include personal finance monitoring companies Mint and Credit Karma.
Zogo’s financial literacy app partners with credit unions and banks, to attract and spread brand awareness to Gen Z consumers. Founder of Finovate Conferences, Jim Bruene, live tweeted “Gamifying financial services education for tweens/teens is a great mission. Zogo is off to a good start.”
After experiencing how the lack of financial literacy affected his first post-exit success, Zogo co-founder Li knew most young people struggled with this issue and wanted to create an interactive way to learn financial literacy that supplemented traditional school programs. “We wanted to make sure our peers have access to the best experience learning financial literacy as they grow up. Being Gen Z ourselves, we know how to engage this demographic,” said Li.
The learning platform teaches teens through 300 bite-sized learning modules with topics ranging from simple subject matters like budgeting to more complex themes such as investing. Each module consists of five concepts that are tested with a short quiz. Users can earn points, in the form of pineapples, that are redeemed as $5 gift cards to stores like Sephora, Adidas, and Amazon.
Zogo is participating in the MetLife Digital Accelerator powered by Techstars, and will make a big announcement during Demo Day on October 10th in Raleigh, North Carolina. Follow us live on Twitter @ZogoFinance to hear the news.
The Finovate Group is a research and events firm focused on innovation in financial and banking technology. Its team runs the Finovate conference series and authors the popular Finovate blog. Finovate is the only conference series focused exclusively on showcasing the best and most innovative new financial and banking technologies.
Zogo is a financial technology company based in Durham, North Carolina. It helps financial institutions engage GenZ through a teen financial education app that pays kids to learn. Key investors include Techstars and former CEO of Sageworks. Visit www.zogofinance.com to learn more.