(Photo courtesy meredithcorp.io)
Drive-in theaters and Walmart, is there anything more American than that? Starting in August, Walmart is converting 160 of its US store parking lots into drive-in movie theaters.
It seems Walmart’s making big ~~moves~~ movies.
The retailer is partnering with Tribeca Enterprises, the Robert De Niro-backed media company, to program the films.
The event will run through October and encompass more than 300 showings. Locations and movie titles haven’t yet been announced, but they will be revealed later on their special [drive-in website.](https://walmartdrive-in.com/)
“This family-friendly night will include hit movies, special appearances from filmmakers and celebrities, and concessions delivered right to customer vehicles,” Walmart said in a press release. Walmart will use the nearby physical stores to let people use curbside pickup for treats and food.
- Theaters tend to make a large portion of their profits on concessions, so Walmart is following the industry’s lead.
Walmart isn’t the only company pivoting right now. Drive-in movies are having a moment as small business owners who were forced to shut down their traditional theater operations have begun reopening old drive-in locations or building makeshift theaters in parking lots to make up for lost income.