Facebook and Instagram are turning business profiles into storefronts with their newest update: Facebook Shops. Facebook began rolling out Shops on Tuesday, and the feature will become more widely available over the coming months.
Facebook Shops will allow businesses to set up product listings on their Facebook Page, Instagram profile, Stories, or in ads. Visitors can then browse, save, and order products. It seems Facebook really wants you to go from “Like” to “Buy.”
“It’s one simple and consistent experience across this family of apps, which means it is easier for people,” CEO Mark Zuckerberg said in a live stream on Facebook (of course). “That means there’ll be higher conversions and more sales for small businesses.”
Shoppers can buy products either through links to the businesses’ own websites or by using Instagram’s checkout feature, which enables purchasing within the app. Checkout will become available on Facebook in the future.
Shares of Facebook reached an all-time high of $230.75 on Wednesday, soaring as much as 6.4%, with Wall Street being optimistic about the company’s emphasis on e-commerce.
What’s not to like?