Consumers are stockpiling plenty of items they consider to be necessities during the pandemic. One thing not on their shopping lists: Makeup.
Makeup sales were down 22% in the first quarter versus a year ago, according to NPD, while fragrance sales declined 13%. We can’t make this up.
Beauty industry watchers and cosmetics companies say consumers are gravitating toward a more low-maintenance and natural look as they quarantine at home.
“With the stay-at-home order in effect since early March, there really isn’t any need to apply makeup the way we were before,” Larissa Jensen, vice president and beauty industry analyst with market research firm NPD Group.
And then there’s the awkwardness of wearing makeup under a face mask, especially products like lip gloss. However, false lash products are actually seeing an increase in sales as eyes play a more important role in how people can express themselves in public.
Eye bet you didn’t see that coming!