Consumers are cleaning their hands and homes more during the coronavirus pandemic, trend makers of big hygiene brands are betting will outlast the Covid-19 crisis.
Reckitt Benckiser Group, the owner of Lysol, reported a significant increase in their first-quarter sales as consumers have stocked up on cleaning and hygiene products in response to the pandemic lockdowns.
And they expect it last. “Over time we fully expect there will be more fundamental changes happening as people will want to be in a cleaner environment,” said Reckitt Chief Executive Laxman Narasimhan.
- Reckitt reported a 13.3% increase this first quarter, primarily by its hygiene sector
- Reckitt has also ramped up the production of hand sanitizer and cleaning products to meet the surging demand
Lysol may kill only 99.9% of bacteria and viruses, but they’re 100% willing to capitalize on this increased demand! Neither germs nor the competition stands a chance.